4×4: Spotlight Analyst Relations
Get acquainted with KCTC member Spotlight Analyst Relations and their Vice President of Market Engagement, John Rockhold.
ABOUT SPOTLIGHT ANALYST RELATIONS
1. Give us your organization’s quick origin story!
In a previous life, our co-founders lost the biggest deal of their lives because industry analysts (think Gartner, Forrester) had no awareness of their company. So they started doing “Analyst Relations” and business took off from the results. So they quit their jobs and started Spotlight, a firm that does AR for hundreds of the world’s top tech vendors.
2. What problem are you currently solving in the KC tech industry?
We help leading technology vendors learn from and earn reputation with industry analysts, as well as improve their customer reviews in G2 and Gartner Peer Insights.
3. What can we expect to see from your company/organization in the next year?
Evolution of Spotlight toward Influence Orchestration: the holistic, proactive practice of shaping your company’s presence across every channel that LLMs trust.
4. How can KCTC members get more involved?
Support Girls on the Run — it’s our favorite charity and we’re often at their events. Got kids in college? Send them our way for internship consideration.
Increase Awareness of Your Organization
4×4 is a quick and digestible way to get to know KCTC member companies. If you’re a part of our membership, you have the opportunity to spotlight your organization in a future feature!
ABOUT JOHN ROCKHOLD
1. If your office was The Office, what character would you be?
The BuzzFeed quiz says I’m Pam Beesly. “You’re creative, smart, and talented, but you often have a hard time recognizing your own strengths. You’re also very intuitive, which means people usually come to you with their problems.”
2. What’s an app you can’t live without?
3. What’s your favorite hidden gem in Kansas City?
Wyandotte County Lake
4. What technology tip are you always giving your clients?
Have a screen that’s exclusively for AI tools. Force yourself to turn to it often to experiment, until you get used to leveraging it naturally.
