4×4: Core Catalysts
Get acquainted with KCTC member Core Catalysts and their Senior Director, Matt Craig.
ABOUT CORE CATALYSTS
1. Give us your organization’s quick origin story!
Core Catalysts was founded in 2011 in Kansas City by Jim Wadella, an experienced consultant and business leader who saw a need for practical, results-driven consulting—not just advisory services but hands-on execution that delivers measurable impact.
2. What problem are you currently solving in the KC tech industry?
Core Catalysts helps KC tech companies turn IT into a true business enabler by aligning technology with business strategy. Too often, IT operates in a silo, leading to wasted investments and missed opportunities. We work with mid-to-large enterprises to: Align IT with business goals — ensuring tech drives growth, efficiency, and competitive advantage. Maximize ROI on technology — optimizing existing systems and future investments. Boost agility — enabling businesses to adapt quickly to market shifts. Drive digital transformation — guiding cloud, data, and automation initiatives. By taking a business-first approach to technology, Core Catalysts ensures that IT is not just a cost center but a strategic asset that propels organizations forward in an increasingly digital economy
3. What can we expect to see from your company/organization in the next year?
In 2025, Core Catalysts will continue helping KC tech companies scale and optimize through:
- Tech & Digital Transformation — Guiding IT strategy, system rollouts, and efficiency improvements.
- Operational Excellence — Streamlining processes and boosting performance.
- Fractional Leadership — Providing experienced execs in tech, operations, and project management.
- Industry Engagement — Sharing insights, collaborating, and supporting KC’s tech growth.
4. How can KCTC members get more involved?
Members have the opportunity to collaborate with Core Catalysts on digital transformation initiatives, IT strategy, and process optimization projects. With Core Catalysts’ proven success in supporting mid-to-large enterprises ($50M+ revenue), members can engage in mutual referrals, business introductions, and ecosystem partnerships.
Increase Awareness of Your Organization
4×4 is a quick and digestible way to get to know KCTC member companies. If you’re a part of our membership, you have the opportunity to spotlight your organization in a future feature!
ABOUT MATT CRAIG
1. If your office was The Office, what character would you be?
Michael Scott.
2. What’s an app you can’t live without?
Microsoft Teams and Outlook.
3. What’s your favorite hidden gem in Kansas City?
Wabash BBQ.
4. What technology tip are you always giving your clients?
Technology should enable “the business” (the people) to reach its goals. Spend the time to select and implement the usage of these tools carefully.
